The Present

Innovator, pioneer, entrepreneur ... Author
Danny is an award winning Entrepreneur and Product Designer, based in Bedfordshire. Danny has founded a number of companies including U.K. studio lighting brand Elemental, and global tripod brand, 3 Legged Thing.

Danny is a frequent contributor to Photo & Broadcast industry press, with published articles and images in magazines and websites around the world.


Debut Crime & Espionage Thriller
Danny's debut novel, Rogue, is launching in the summer of 2021. The first in a series of crime novels set in a pre-apocalyptic, dystopian future, the story follows the exploits of Jaxon Leith through a twisting plot of terrorism, espionage and murder.

The Past...

Photographer, musician, skateboarder ...
Born "Daniel James Lenihan" in West London, and raised in Chessington, Danny began his career in 1990, as a photojournalist at London News Service Press Agency in Exmouth Market, Farringdon. Danny went on to establish himself as a press photographer, publishing images and feature articles in U.K. national newspapers and magazines.


Press, sports, music...
Danny spent much of his career photographing the Royal Family, Politicians and Celebrities across the U.K., and then moved into football, spending his weekends in London at various football clubs. During this time Danny became heavily involved in the music industry, as a passionate enthusiast with a penchant for spotting talent, scouting for One Little Indian Records, BMG/Arista and Polydor. This dual life lead Danny towards music photography, and the latter part of his career in photojournalism was spent at music venues, working closely with Kerrang!, Sound on Sound, NME and MTV.


Untamed, undisciplined, unrepeatable...
In 1997 Danny's career took a different direction, when a  chance meeting ended in a debut comedy performance. He fell in love with stand up comedy and acting and went on to establish himself as one of the U.K.'s most sought after MC's, under the stage name "Danny James", gigging around the world. A regular at The Comedy Store London & Manchester, Jongleurs across Britain, Danny also completed two European Tours, two US Tours, and shows at Edinburgh & New York Comedy Festivals


Stand Up Put Downs...
Danny was a regular panelist on BBC Radio 5 Live and Sky Poker, and made scores of other TV and Radio appearances throughout his career. Danny was also featured twice in Rufus Hound's book, Stand Up Put Downs.
During this time, Danny recorded 3 Albums with his band, Babywax, and in 2001 had the iconic single "Time" released on the cover of The Daily Star, selling 1.15 million copies. Danny went on to write and produce a film score for UK Horror Director, Pat Higgins' debut movie, TrashHouse.


HellBride & Killer Killer
Over the next few years, Danny starred in two further British comedy/horror movies by the cult Director - HellBride and Killer Killer.


From eBay to global innovator
In 2005 Danny set up his first business, Elemental Europe LTD, and just 5 years later founded the iconic tripod brand, 3 Legged Thing, which is now globally recognised as a market leader in camera support technology.

The future

Danny is now partnering with other photography brands to help them expand into the UK and European markets. The serial entrepreneur has also recently founded a new start up, Morally Toxic which is expected to launch in September 2021. As well as writing for the industry, Danny is a consultant to various industry bodies in the UK and USA.